Google Page Rank Is Not Dead
No, it is not a mistake, there is a good reason why we are talking about Google Page Rank even if this metric is now discontinued, at least officially. Without getting into too many details why they had to do it, there are some things that you should know about sites and link quality.
WHAT IS GOOGLE PAGE RANK?
PageRank (or PR in short) is a mathematical algorithm that evaluates the quality and quantity of links to a webpage. This evaluation helps it to determine a relative score of the page’s importance and authority.
Thus, each link from one page to another counts as a so-called vote, and the weight of this score depends on the scores of the pages that link to it. Those pages’ scores, in turn, depend on the scores of the pages that link to them, and so on.
WHAT HAPPENED TO PAGE RANK?
The idea behind Google Page rank is really great and useful. It was invented by Google founders Larry Page (who gave his name to the system) and Sergey Brin and it didn’t take much time because it became very popular. But as with most of the good things, people found a way to exploit it. This obsession of SEO experts with PageRank made everyone feel that this ranking signal is more or less the only important one. In spite of the fact that pages with a lower PR score can beat those with a higher score! What did we receive then, as a result?
Link farms, link spam, “black market” for link buying, various manipulation schemes, special software for automatic link spamming, posting links in page comments and much more. The epilogue was that Google decided to stop promoting the page rank bar and on April 15, 2016 it officially shut down Toolbar PageRank Data. Even if it is not used anymore, it is still there. Google recalculates PageRank scores after each crawl of the Web. As it increases, the number of documents in its rebuilt index, the initial approximation of PageRank decreases for all documents. Plus, it is considered that PageRank favors older pages. A new page, however good, cannot have lots of quality backlinks, thus, it receives a lower score.
WHAT ARE THE ALTERNATIVES?
There is no one and universal measurement of the page quality today. Shame because in ideal conditions, we would all use one metric to measure quality in the same way as we are doing to express speed or torque. But, there is still a way how SEO experts and webmasters are evaluating the quality of the domain or a page. You probably heard about measures like page authority, domain authority, citation flow, trust flow, etc. We believe that they are good enough when it comes to deciding on the site quality.
Here at SEOAdult, besides mentioned metrics, we are using a special link rank for additional probing. Basically, it is the identical algorithm of Google Page Rank and you will find it in our competition analysis services reports and links quality check service.