New Website And SEO
This article is created as a guideline for webmasters who are planning to start a new site. Theoretically, most of the things mentioned should be logical and already integral part of every SEO plan. Still, in reality, many webmasters are missing some of the basic steps. Considering that you already did thorough keyword research and that you picked the desired niche, let’s go through the list and see what is there to be done when talking about a new website and SEO.
HOST QUALITY CHECK
One of the first things that require attention is checking your hosting service. Why? Because an unreliable web host whose servers go down often, subsequently compromising your site’s availability, could seriously affect your site’s SEO. Do your research and be sure the one you’ve signed up with doesn’t have any major complaints against it or ongoing uptime issues. Simple research on the company will give you the opinions from their clients and that should be a good start.
THE TECHNICAL PART
For a new website, content is crucial. But before publishing a single word, some technical aspects need to be taken care of:
– Create a robots.txt file and then upload it to your site’s root directory.
– Do the same for the sitemap.XML file. Additionally, submit this file to Google Webmaster Tool and request indexing. Except for GWT, you should do the same and submit to Bing webmaster tools.
SITE STRUCTURE AND INTERNAL LINKING
Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Setting up such a structure is basically telling Google which articles are important and which aren’t. Of course, when linking, it has to make sense. There is not much use in linking ebony adult videos from a page describing midget fetish cams, so you should make it natural and logical.
Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites – and ask them to write about your new site. If Google follows multiple links to your website, it will crawl it more often. This is crucial when you do the SEO for a new website, and will eventually help in your rankings. So one of the first things to do is to ensure at least some links for your new site. But never stop working on obtaining new and relevant links. If we have to choose most important between the rules for a new website and SEO, link building would take the top priority.
As an increasing amount of web traffic comes from mobile devices, having a site that is not responsive to different screen sizes and shapes will negatively impact SEO, especially for local searches. It takes only a minute to check is your page mobile friendly
MAKE THE MOST OF YOUR IMAGES
No doubt your new site has many beautiful images. But are you using them to their full potential? Make sure you have made them as smart as possible by reducing their size (both in data and physical size) so they are fast to load. Then, use a descriptive filename, and make use of alt tags to provide descriptive text so search engines can understand what the image is of. This is one of the most overlooked steps when it comes to the new website and SEO.
If you haven’t seen it yet, Google updated Chrome browsers to notify visitors when they’ve reached an insecure website. In Google’s eyes, the “insecure” label no longer just belongs to hacked websites or ones with mixed content. Any website running on HTTP that accepts sensitive customer information is now unsecured. Rather than frighten visitors off with that warning in your address bar, get an SSL certificate and HTTPS for your site. Using an SSL certificate is now a ranking factor. Find out more about HTTPS and SEO.
BROKEN LINK CHECKING
Links can break for a number of reasons: you migrated URLs and some internal links didn’t update, you changed a page’s slug, or the external source made an update of their own. If you’re going to all that trouble to add internal and external links to your website, you need to ensure that the links you are serving are valid. There are many plugins or scripts that can perform this task for you so there is no excuse. It’ll ensure that your users’ experience as they poke around for more related content remains untarnished.