Before getting into the details how to comply with Google rules and please RankBrain, it is important to make it clear what it is and how RankBrain actually works. This article will make things more simple and easy to understand from the perspective of an “ordinary” webmaster not having enough time to follow all that mumbo jumbo SE stuff. So relax yourself and read the RankBrain Explained article below.
RankBrain is an artificial intelligence (AI) program used to help process Google search queries. RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities, called vectors, that the computer can understand. As you will find it on Wikipedia article on this subject, RankBrain has allowed Google to speed up the algorithmic testing it does for keyword categories to attempt to choose the best content for any particular keyword search. This means that old methods of gaming the rankings with false signals are becoming less and less effective and the highest quality content from a human perspective is being ranked higher in Google. If you are a genuine webmaster working honestly, RankBrain is actually your friend even if it sounds scary at the beginning.
As RankBrain relates to the core algorithm and other ranking signals, you may need to change strategic focus, especially when it comes to backlinks. However, keep in mind that RankBrain is not your typical algorithm like Penguin and Panda. It acts more as an interpretation model that cannot be optimized for specifically. But with relevant standard SEO practices, you can please RankBrain as you please other algorithms.
RANKBRAIN AND KEYWORDS
Compared to before, you need to make sure that your pages or content are not only focused on one keyword or a phrase. Try making variations and related keywords to that one keyword you targeted if you want to maximize the effect. Although the inclusion of a single keyword for website content is a time-honored tradition, it’s keyword phrases that RankBrain seeks, especially longtail natural ones that mimic smartphone voice searches.
WHAT EXACTLY YOU SHOULD DO?
Beyond the technical details of creating great content, maintaining a focus on content that is well researched and educational is the key to gaining SEO and ranking recognition. In terms of strategy, your content should strike a chord with human emotions, but also tell the bots vital information that will help them determine what your content is all about.
Linking to relevant information that enhances your content helps to create an article that will be valued for its focus on high-quality information rather than a manipulated result. By creating a connection between the search terms and keyword phrases, RankBrain guides users to websites that most clearly match the search request. Many search requests are also phrases, known as long-tail queries. When RankBrain connects your keyword phrases to long-tail queries, the users who seek your informative content will be more easily able to locate it.
In short, content that (articles) that triggers the emotions or answers questions users may have will be seen as valuable and worthy of a high rank in the search results. In addition, the writing should be thoughtfully crafted and error-free, including impeccable spelling and grammar.
RANKBRAIN EXPLAINED – A CONCLUSION
As long as you are working fair, not trying to implement black hat stuff, you are probably fine. Same rules as before apply and that means proper keyword research, then a smart interlinking and structure organization and making quality articles on the desired subject. Yes, it is time-consuming but it will be rewarded. Quality SEO work simply can’t be quick and you shouldn’t believe service providers promising top rankings and fast results. Every single page in this world has it’s own story because of so many different ranking factors and their combinations.