SEO Score Explained
As mentioned in other articles, search engine optimization is a mathematically precise process of tweaking the page by following rules established by search engines. There is no magic behind it, just pure knowledge and experience.
WHAT IS A SEO SCORE?
To be sure how well things are done, the SEO community needs a value to express the level of page optimization and quality of that work. This is why here at SEO Adult we utilize an SEO score, metrics that every single page on the internet possesses. In the SEO community, there is no standardized measurement adopted for a described purpose which means that different people are using various methods to express the same thing. Definition of SEO score we are using is described in the next paragraphs. We are also using a term ” optimization rate” or “optimization score” so don’t be confused with different names.
WHAT ARE THE VALUES?
Optimization rate goes from 0 up to 100 points. In reality, there is no page with zero points, it would have to be a blank page. The average value for a page that is not optimized for a keyword is between 25 and 55. Most of the pages are having this or even higher score by a pure luck because they matched some of the technical requirements; for example, titles, descriptions, H tags, etc.
HOW IS OPTIMIZATION RATE CALCULATED?
There are multiple factors involved when the score is calculated for any given page. The first thing is to decide which keyword score is calculated before starting the page examination. There are many content optimizations and technical factors used in a formula. Some of them are:
– proper presence of keywords in a title, meta description tag, meta keywords tag, page body, H1/H2 tags, etc
– suitable usage of keywords in image alt fields and link anchors
– presence of multiple title tags
– appropriate text length compared to top 10 optimized pages for examined keyword
– good keyword density (to avoid keyword stuffing penalty)
– mixed HTTP content presence
– lengths (of descriptions, URLs, titles.. ) to match SE snippet standards
– mobile friendliness
– presence of dofollow links and HTML errors
– compression level (scripts and images) related to page load speed
All these factors plus some more not mentioned are part of an equation (it would take too much space to describe them all) mixed together giving the value we call SEO score. What is important to know is the algorithm we are using calculates what others don’t; TF-IDF analysis based on the competition and semantic keywords usage!
WHAT IS CONSIDERED A GOOD RATE?
A difficult question but let’s say that a solid score is 75, 85 is good and anything above that is great. What you should know is that more you want to squeeze number-wise, the more time it takes. At some point, it becomes almost useless trying to reach a higher score.
Simply put, the time invested and work required will not justify the end result. Once the technical data is set, the only way to improve score further is to use more text in a proper proportion along with related key sentences. If you are already around the 90 mark, you are probably better than most of the competition. Some of the top optimized pages we have seen using our services scored 96.4!
HOW CAN I FIND CURRENT OPTIMIZATION RATE OF MY PAGE?
If you want to know how well your page is optimized and how your previous SEO team did the job, you should order a webpage audit. This will give you not only a precise search engine optimization score but a complete analysis with the comprehensive list of items you should fix on the examined page.