Top SEO Mistakes Made By Beginners
Top SEO mistakes can be easy to make, especially when you’re just starting out – either as a new SEO or as a fledgling business.
By being keenly aware of specific pitfalls that new businesses and SEO rookies can fall into when attempting to optimize their site and their content, you can steer clear of the most common top SEO mistakes and oversights, implement best practices, and fast track your search visibility success. Here are basic mistakes you’ll want to avoid. Concentrate and pay attention:
1. Not starting SEO strategy on time
Businesses can (and too often do) invest years working and creating exclusive content that is exactly what its target viewers are looking for. However, even the high-quality content won’t do much good if its intended audience can’t find it or doesn’t know it’s available. But you already know that, don’t you?
Engaging in SEO to ensure that content is visible and prominent – not buried beneath tons other search results – can be as critical to success as the content itself (check this out). Smaller websites, in particular, tend to prioritize content creation over SEO strategy, but the two really need to go hand-in-hand. The best time to begin SEO is earlier than many companies think. Ideally, site owners should plan SEO strategy and start working on it as soon as they launch a website.
2. Targeting keywords that are too competitive
This is one of the most common top SEO mistakes. New sites are not likely to have enough pull to earn high search rankings on competitive terms. Expect this to remain true for some time, even if following every best practice in the book; starting out in any new endeavor means working your way up, and this certainly rings true for SEO efforts.
Sadly, many new websites make the mistake of focusing on high competition keywords out of the gate and fail to achieve results as far as how they rank in results. Think globally, you are not the only one targeting some term and there is a big chance that the competition is simply too strong for your new site.
A better strategy is to begin by finding and focusing on low-competition keywords. Doing so makes it more feasible to climb the rankings and grow the site’s traffic and reputation. That, in turn, and with a little time, will help fuel success on those more competitive keywords.
3. Not understanding the audience and their search intent
There’s a misconception that SEO success is all about fooling the search engine algorithms. In the real world, the single most important SEO best practice is to create content that is compelling to your audience based on the quality research.
Any tactics that address the needs of search engines should come second – and in many cases, practices that satisfy searchers and search engines are one in the same. The key is to understand your audience’s search intent: what are people trying to achieve when they search for certain words? Do they want information or they are trying to find or buy something particular?
When the content on your pages fulfills that search intent, both your audience and search engines will reward your site. What’s good for the audience is almost always what’s good for the algorithms.
4. Targeting broad keywords instead of the long-tail
SEO beginners may believe that focusing on general and primary search terms is the natural place to start. Conversely, more precise and detailed long-tail terms usually prove much more beneficial.
When someone inputs a broad term into their search engine of choice, a couple assumptions can be made.
One, they are probably early in the process of learning about a subject on which they don’t yet have a lot of knowledge. Two, even if the terms clearly relate to a specific product or service, those searchers are often not yet ready to make a purchase. For example, someone searching for dating services will have less chance to spend money on your site than a person looking for ebony dating services in New York. Clearly, the second one already knows what he wants and once he finds it, he will go for it and won’t waste much more time searching for more. Also, broad search terms are usually high competition keywords, as discussed above. Search engine results in pages for broad terms also tend to have more ads at the top, pushing organic listings down (generally making them less valuable as a consequence).
5. Ignoring onsite SEO parameters
For webmasters getting started in search engine optimization, it can be all too easy to forget about the SEO-enhancing details that must be added to every webpage on your site – page titles, meta descriptions, image file names and alt text, URLs, etc. – because they aren’t visible on the surface of your content.
However, these elements are essential in shaping how search engines – and therefore the audience you’re seeking – view your pages. The title tag, slug (page URL), and meta description for a webpage control the text that is displayed on a search engine results page and when shared on social media. To get it done in high quality and compared with current top ranked sites, you will need to optimize pages by following most important SEO rules. Though invisible on the pages themselves, this text serves as a kind of ad for your site where it does appear. SEO beginners also shouldn’t be shy about continual testing to determine what text yields the best click-through rates. Fixing this as one of the top SEO mistakes takes some time but it is a mandatory step.
6. Ruining everything with keyword stuffing
Keyword stuffing is the practice of using as many keywords as possible on a page to win favor with search engines. The result is awkward content that creates a bad user experience. If you are trying to do it, that means that you are practically stuck somewhere in 1996 or 1997. We would say that this is one of totally amateur top SEO mistakes.
While many beginners think keyword stuffing will be a shortcut to ranking, search engines frown on this practice. The SE algorithms are too clever to be fooled by keyword stuffing, and search engines are increasingly finding and penalizing sites that try to do it. How to know if you are using proper keyword density? If you are asking this question then it is a time to check out webpage audit service.
7. Lack of internal links
Once you’ve succeeded in bringing someone to your site, you want to keep them there – both for SEO and, of course, your own business purposes. Give your audience easy access to other pieces of content that logically flow from the page they are on. Internal linking is extremely important part of SEO, especially if you already have pages with a high page rank. You can get a good internal linking structure when using keywords map because it contains an adequate internal linking structure.
As you are probably guessing, this is just the tip of the SEO iceberg but following what is mentioned here will help you avoid top SEO mistakes which most of the webmasters are making.